Lightray announces the launch of a new website for the Vedanta Institute of Los Angeles, a non-profit organization dedicated to providing educational programs to instill higher personal and spiritual values in individuals and the community as a whole based on the ancient philosophy of Vedanta.
Lightray announces the launch of a new website for the Exceptional Children’s Foundation (ECF), a Los Angeles based non-profit dedicated to providing the highest quality services for children and adults who are challenged with developmental, learning, and emotional disabilities. This almost seventy year-old organization worked with Lightray to revamp the website with a modern look and feel that is mobile-responsive and easy to use for ECF’s wide audience base.
Lyn Lear Productions aims to inspire, educate and activate people on global environmental issues through television, film and other types of media, and Lightray is thrilled to support such a great cause with the launch of Lyn Lear Productions. Lightray created a clean and elegant, mobile responsive site that showcases these projects front and center, creating yet another important touchpoint for Lyn Lear Productions to reach their global audience.
DAVIS – Lightray announces the launch of a new website for the Marrone Bio Innovations (MBI), a pest management company dedicated to advancing the industry with effective and environmentally responsible natural pest management and plant health products.
Lightray worked closely with the Marrone Bio marketing team to dramatically update and expand the company’s online brand presence, providing each key audience with more comprehensive and easier to access information about the company, its mission, and product offering.
“We wanted to make sure the site inspired, using strong visuals that captured MBI’s passion for their products and their use” says Jessica Thompson, creative director for Lightray. “Not only is the site gorgeous, it’s very easy to navigate and access quite a lot of deep content, this was also a key goal.”
Check out the new site at www.marronebio.com
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Defending the Environment, Democracy and The American Way | view site
Lightray launches RobertFKennedyJr.com, in collaboration with the launch of Stopglobalwarming.org (also a Lightray designed site.) The new site acts to promote the causes that RFK Jr. tirelessly fights for, as well as his writing, multiple books, and affiliations. RFK Jr’s articles frequently appear in The New York Times, Rolling Stone, and Washington Post to name a few.
“Mr. Kennedy needed online platform for him to aggregate and promote his work and his message – in way that reached a main stream audience. says Jessica Thompson, Lightray Creative Director. It was important that the design visually synthesize and emphasize the connection between environmentalism and Democratic values.”
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When Hollywood based butchery Lindy & Grundy decided to expand their business, specializing in local, pastured and organic meats, to include classes and local delivery services they tapped Lightray to help with their site expansion.
When Hollywood based butchery Lindy & Grundy decided to expand their business, specializing in local, pastured and organic meats, to include classes and local delivery services they tapped Lightray to help with their site expansion.
Have Your Voice Counted
Lightray launches the stopglobalwarming.org, a grassroots effort to raise awareness about the risks of global warming in the form of a virtual march on Washington. The sites goal is to gain the support of millions of supporters across the US – who can turn around and with one voice urge leaders to take action. The Stopglobalwarming campaign was spearheaded by a bi-partisan group of individuals lead by Laurie David, Robert F. Kennedy Jr., and Senator John McCain.
Lightray employed a number of innovative technologies in order to spread the word quickly and broadly. Subscribers or ‘marchers’ upon signing up received their own personal impact page – where they in turn could recruit new marchers. Individuals personal impact is tracked and compared to others. Marchers with the greatest reach are then featured on the Stopglobalwarming homepage. In addition to personal impact the spread from individual to individual is tracked showing how the message reaches person to person creating a visual like a family tree. Stopglobalwarming.org is one of the earliest examples using viral social networking as a key tool for grass roots organizing.
Stopglobalwarming.org supporters and partners include the NRDC, Sierra Club, Union of Concerned Scientists, California Gov Arnold Schwarzenegger, and Vice President Al Gore to name a few.
“Looking back, the SGW website when it launched was really on the cutting edge of viral technology. says Jessica Thompson Creative Director. Many of the concepts deployed strongly resemble what we now see in Facebook, and in the new era of Campaign organizing online.”
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Fighting to raise awareness and stop global climate change | view site
Lightray launches a new website for academy award winning author, and producer Laurie David. In 2005 Laurie founded the Stop Global Warming Virtual March at www.stopglobalwarming.org with Senator John McCain and Robert F. Kennedy, Jr. In addition she produced the award winning Inconvient Truth, and has written 2 best selling books.
“Laurie through her website, books and films has played a lead role in raising awareness about global warming.” says Jessica Thompson Lightray Creative Director. “Lightrays’ goal was to create a site where Laurie that could showcase all the campaigns and causes she is devoted to without being overpowering. The result is a understated site that lets her work speak for itself.”
Visit Laurie David’s site at www.lauriedavid.com
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The Guide to Everything Green | view site
Lightray announces the launch of Greenopia.com , an online consumer guide for green products and services nation wide. Greenopia which started as a printed ‘green pages’ made it’s expanded online debut Earth Day 2008. Lightray was selected to extend the Greenopia brand into a very usable and multi-faceted site which not only contained green listing, but news, blogs, and social networking. The new site needed an architecture and design which could grow over time, adding cities and features every month. Greenopia continues to evolve and Lightray is proud to be a part of it’s development.
“The Greenopia project is one that we at Lightray care deeply about.” says Lightray CEO Kimberly Brooks “The project gave us the opportunity to do what we love, merge great design with vital information, for the sake of bettering our community.”
Greenopia was founded by entrepreneur Gaye Browne, whose passion for making green mainstream is ceaseless. Check back with it frequently to see the latest.
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