Lightray announces the launch of a new website for Hollyhock, a Los Angeles based interior design destination founded by legendary designer Suzanne Rheinstein. Lightray first began work with Hollyhock and Suzanne Rheinstein over 8 years ago, this latest launch being the third website collaboration between Lightray and Hollyhock.
The new design had three main goals: to carry on Hollyhock’s legacy and established brand image, simplify and modernize the user experience, and most importantly design the site for mobile users. As for business operations having an updated and simple WordPress admin – with well organized inventory was key. The new site was launched in conjunction with latest book, Rooms for Living published by Rizzoli.